The number of people that are using social media platforms is growing more and more rapidly. Which means:
- The further any posts you make about your business will reach.
- You can choose what target audience you want to reach.
- You can reach people that aren’t following your business, many of which may never have heard of you.
- It helps build a strong social presence
Social media is very good at helping with getting valuable customer insights as it is such a quick and easy platform for the customer to use.
So overall advertising on social media is a low cost-effective way to grow your client base.