Cookies are small text files stored in a web user’s browser directory or data folder. Ecommerce websites place cookies on visitors’ browsers to retain login credentials, identify customers, and provide a customised experience.
Secure websites use cookies to validate a user’s identity as they browse from page to page; without cookies, login credentials would have to be entered between before every product is added to the cart or wish list. Cookies enable and improve:
• Customer log-in
• Persistent shopping carts
• Wish lists
• Product recommendations
• Custom user interfaces (i.e. “Welcome back, Steve”)
• Retaining customer address and payment information
Facebook
LinkedIn
Twitter
WhatsApp